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common interview questions and why they are asked The Question... As you know, things in our field seem to be changing faster and faster. How do you manage to stay up to date? What the Interviewer Wants to Know... This might seem to be a question about your research skills, but the real purpose of this question is to determine the level of interest you have in your chosen field. If you are really interested the field, you will make it your business to stay up to date -- and that's what interviewer really wants to learn by asking this question. The Question... Can you give me an example when you really went "outside of the box" in order to achieve an important goal for your organization? What the Interviewer Wants to Know... The purpose of this question is to determine if you are an innovative, creative problem solver who can find a solution that lies outside of the organization's normal operating procedures. But there is a hidden danger here. If your response indicates that you are too eager to break the rules in order to achieve your goal, you may be considered to risky to bring into the organization. So your answer should illustrate your innovative problem solving ability, yet still reassure the interviewer that you know how to work within the guidelines of the organization. The Question... How effective are you at persuading others to adopt your point of view? What the Interviewer Wants to Know... This is a multi-faceted question which explores your communications skills, your selling ability, and your determination. When answering this question, try to touch upon all three of these points. Use an example from the recent past which highlights your communication skills and selling ability, and make it clear to the interviewer that you are willing to persist in your persuasion efforts even when met with resistance. The Question... Are you familiar with our latest marketing campaign? What do you think of it? What the Interviewer Wants to Know... Most employers will expect job candidates to be familiar with their products, including their latest efforts to sell them. Your response should demonstrate that you researched the company and are familiar with their marketing efforts. Unless you are specifically applying for a marketing position, the interviewer probably isn't very interested in your opinion about the marketing campaign, so a simple, positive answer is the best way to respond to the second part of this question. The Question... As you know, there's a lot of competition in our industry. Tell me what you think our key advantage is over our competitors. What the Interviewer Wants to Know... Your answer to this question should demonstrate your general knowledge of the industry and your specific insights regarding the company you are interviewing with. Clearly, this question cannot be answered without having first conducted substantial research, so be sure to do that before you show up for the interview. The Question... From your research and our conversation so far, how do you see yourself contributing to our company? What the Interviewer Wants to Know... This question represents another opportunity to sell yourself to the interviewer, but there is an added twist -- your response should demonstrate that you have researched the company. Your answer to this question should combine the information you learned about the company with your skills, experience, and qualifications. The Question... Who else have you Interviewed with recently? What the Interviewer Wants to Know... Your response to this question does not have to name specific companies, but it should give the interviewer the impression that you are being seriously considered by at least one or two other potential employers. If you can create the impression that other employers may be interested in your -- without appearing over confident or arrogant -- this will enhance your attractiveness in the eyes of the interviewer. |
